Beginning in the late 1930s as a network of independent Florida hotel owners, who pioneered hospitality service standards such as daily linen changes and 24-hour desk service, Choice Hotels International today franchises more than 7,000 hotels, comprising more than a half-million rooms across more than 40 countries. Its portfolio includes brands such as Comfort Inn, Comfort Suites, Clarion, Econo Lodge and Rodeway Inn.